April 25, 2017
I recently completed a wonderful logo rebranding for Nature Trust British Columbia.
Nature Trust British Columbia is a leading land conservation organization based in BC. They acquire ecologically significant land through purchase, donation, covenant and lease. They care for this land in order to protect the natural diversity of wildlife and plants, and their critical habitats.
The icon is an interpretive image from nature of a Douglas Fir seed.
Not only was this a great project to work on, but an important one too, as the preservation of the environment is more important now than ever.
April 28, 2017
Design impacts stock market performance
Companies recognised as effective users of design strongly outperform their peers on the stock market.
That is the key finding of a ground-breaking study which has tracked a total of 166 design-led companies over ten years of UK share price activity.
A group of 63 companies, grouped into a 'Design Portfolio' for their consistent showing in various design award schemes, outperformed both the FTSE All Share and FTSE 100 indices by around 200% between 1994 and 2003, the study reveals.
The group maintained its lead during the long bull market period from 1995 to 2000, but also in the subsequent bear market, which lasted until 2003. A further Emerging Portfolio of 103 companies, whose awards performance approaches that of the Design Portfolio, enjoyed a similar level of out-performance.
May 18, 2017
Bad kerning, and what is it?
In typography, kerning refers to the spacing between consecutive letters in printed material or the process of adjusting said spacing. Examples of bad kerning include text that adds so much spa ce between letters of one word that it appears to be two words, or by including so little space between letters that they run together: "A" and "V" might have their slanting sides overlap, or "r" and "n" together might look like an "m". (This latter case has resulted in the slang term "kerning" for this type of kerning.)
Bad kerning is a sign of sloppy work from the graphic designer. It can make the client look unprofessional, incur extra cost to repair the problem, and potentially can cause an embarrassing moment that can ruin their reputation.
As you can see in the sample below, the text reads ad "SA" "VINGS".
July 19, 2017
How to identify good design in six steps.
A reader asked a question that really resonated with me. She started by saying that design is subjective and then wondered if someone could ever devise a list of principles that could define gooddesign. So, I thought, "Why not give it a try?", and here it goes.
September 22, 2017
March 02, 2018
From time-to-time I'll look at current branding of a company and do a small case study. This has to do more with keeping my freelance graphic design work fresh and current than anything else.
If you're not familiar with MEC or Mountain Equipment Co-op, they are the go-to place for all your outdoor needs, and I don't know why they haven't used their name to their advantage. The "Mecca" term just seems like a logical fit for them.