Coast Capital Savings is one of the largest credit unions in Canada. Not only do they provide traditional banking services, but they also provide estate planning. We developed an in-branch poster, and brochure to promote the services. The idea behind the poster was, you can leave your estate to whomever you want. Originally we sourced a stock photo for the project, but we ended up with a custom photoshoot at a fraction of the stock photography cost. We nicknamed the cat, Cleo-catra. 

Headline: Will preparation: Leave your money to anyone you want. 

PROJECT SCOPE
ADVERTISING DESIGN
ART DIRECTION
PHOTO SHOOT
Banking poster art direction
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