Spinal Cord Injury BC (SCI BC) is a non-profit organization that helps people with spinal cord injuries, and related disabilities, adjust, adapt and thrive. I was given the task as a freelance graphic designer and art director to work with their advertising agency in Vancouver to develop an awareness advertising campaign. The result is a campaign that is striking and thought provoking with custom photography that I art directed. 
I also art directed the TV spot (see below).

Spinal cord injury BC newspaper ad art direction
TV Spot
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