Advertising campaign for Glotman Simpson structural engineers. Glotman Simpson wanted a way to market their expertise in LEED or Leadership in Energy and Environmental Design, which is the most widely-used green building rating system in the world. The campaign needed to be dramatically different, and to stand out from their competitors. Most of the ads featured in magazines showed completed building projects. We developed a campaign that used dramatic pictures of nature that really stood out against a myriad of buildings photos through a typical business publication that seemed to blend editorial and advertising images together.
The business-to-business integrated campaign (B2B) is targeted to architects that includes a full page magazine ad, social media ad, and email signature line.
PROJECT SCOPE
MAGAZINE ADVERTISING
CONCEPT DEVELOPMENT
ART DIRECTION
MAGAZINE ADVERTISING
CONCEPT DEVELOPMENT
ART DIRECTION
