Glotman Simpson Consulting Engineers needed a refresh of their brand. They wanted an upgrade to their current logo, but not a full new brand. The new look needed to look more, sophisticated, masculine and easier to read. It also had to work in both vertical and horizontal formats, and can be applied to everything from stationery to site signage. I work on a freelance graphic designer capacity to the advertising agency for this client. Additional brand roll-out included magazine advertising, HTML newsletters (see below), logo standards guide and direct mail.
Please review our page on Glotman Simpson's magazine advertising for further branding samples.