The Nature Trust of British Columbia is a leading land conservation organization based in BC. They acquire ecologically significant land through purchase, donation, covenant and lease. They care for this land in order to protect the natural diversity of wildlife and plants, and their critical habitats. Along with the print ad campaign, I also developed their new brand identity logo, collateral, tv and radio.
This ad was developed in the first year of creative development, but never implemented.
Ads developed in the first year of creative development, and implemented.