The Nature Trust of British Columbia is a leading land conservation organization based in BC. They acquire ecologically significant land through purchase, donation, covenant and lease. They care for this land in order to protect the natural diversity of wildlife and plants, and their critical habitats.
We developed an advertising campaign to raise awareness of the Nature Trust of British Columbia, but also to ask individuals and corporations to donate money for their cause. The campaign follow the brand design and guidelines we established to reinforce their brand.
Results are a 23% increase in donor activity, and a high retention rate from a demographic that was unaware of Nature Trust of British Columbia in the past. Nature Trust of British Columbia is also a 2019 finalist in the BC chapter of the American Marketing Awards.
This was one concept that was developed, but never presented.
Newspaper Advertising (Current Campaign)