The Nature Trust of British Columbia is a leading land conservation organization based in BC. They acquire ecologically significant land through purchase, donation, covenant and lease. They care for this land in order to protect the natural diversity of wildlife and plants, and their critical habitats.
We developed an advertising campaign to raise awareness of the Nature Trust of British Columbia, but also to ask individuals and corporations to donate money for their cause. The campaign follow the brand design and guidelines we established to reinforce their brand.