The Nature Trust of British Columbia is a leading land conservation organization based in BC. They acquire ecologically significant land through purchase, donation, covenant and lease. They care for this land in order to protect the natural diversity of wildlife and plants, and their critical habitats.
The icon above the name is a graphical representation of a Douglas Fir tree seed, and the tree is the official tree of the province. The seed represents preserving nature for future generations, optimism and growth. The colour blue represents water, and green represents plants and forests. The grey colour represents soil and rocks.
Full rebranding included stationery, advertising, hats and t-shirts, brochures, website, powerpoint presentations, and signage.