Branding developed for Signal Auto. Signal Auto is a commercial fleet dealership.
The arrow represents the right-turn signal light on a car dashboard, and also represents the arrow on a computer keyboard. The arrow is a metaphor for:
• Travel
• The future
• Forward movement or thinking
• A journey
• Career or business advancement
• Delivery of products or services
• Guidance
The logo is simple and clean, that represents a no-fuss way to search for vehicles online. While a vehicle search is being performed online, the triangle can blink o-and-on during the search function. This is also graphical representation of the signal light of the dashboard blinking when a vehicle performs a turn. Different font weights for “signal” and “auto” help to make each thought stand-out without extra space needed between each word.
PROJECT SCOPE
BRANDING
IDENTITY DESIGN
STATIONERY SYSTEM

Automobile dealer logo design with signage
Automobile dealer logo design
Automobile dealer logo design and business card
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