Magazine ad for the Southwest Women’s Oncology Centre in Albuquerque, New Mexico. SWO is a state-of-the-art treatment centre for women, offering the highest quality care for patients of all ages and medical needs. We are leaders in diagnosing, treating, and defeating gynecologic cancer.
The hour glass represents not only time, but also represents the female figure. The shadow cast by the hour glass is changed to the cancer ribbon of hope.
This project was collaborative effort through Reaction Creative and StellaPop in Reston, Virginia.