Logo developed for Andrew Woo, a consultant that builds bridges between technology and business through smarter solutions. Woostyle is a term for the development of a computer algorithm that process shadows of trees in computer games. The computer process to render a tree shadow is very memory intensive, thus Andew Woo developed a new computer algorithm that reduces the memory of shadows that allows computer games to run faster, and for the user to have a richer playing experience.
CHALLENGE
How to tell a story that is complex to tell, to a simple equation.
RESULT
The result is an innovative, clean and simple idea where the two "o" letters of his name form the binary mathematical equation, and the form of a tree and shadow. The tree shape also forms the term of the equation, and his last name.
PROJECT SCOPE
BRANDING
IDENTITY DESIGN


Tech logo for Woostyle
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