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Bootstrap conceptual development for vive vodka for the US market. Vive vodka is a premium vodka brand infused with natural fruit flavours. The design has a minimal an elegant upscale feel through clean type and simple timeless contemporary design. Additional application to a spritzer in a canned drink that maintains the branding developed for the bottle.
The bottle glass is frosted with a light blue green colour to give a feel of a frozen bottle. A blue coloured dot above the letter "i" helps to reinforce the blueberry and blackberry flavours. The ease of the design allows a simple colour change no matter what the flavour is as noted in the red dot for cranberry and raspberry flavours.
