Billboard ad campaign concepts for Nature Trust of British Columbia. The Nature Trust of BC is a leading non-profit land conservation organization in British Columbia. Since 1971 they have acquired more than 500 properties in British Columbia to preserve forever. I developed the brand identity and voice for the organization, and part of the rebrand was to develop a series of ads to raise awareness, and to solicit funding to purchase land to preserve for future generations.
HELP PRESERVE BC BILLBOARD AD
The image shows a scenic route roadside sign with the word "scenic" spray painted out in reference to the logging clearcut in the background. The sign now says "route" as to indicate there is nothing special about the road ahead, and the pristine forest has been lost forever. The scenic route sign is common on North American highways to tell the driver that the road ahead is beautiful, with unspoiled nature and beautiful scenery.
The image shows a scenic route roadside sign with the word "scenic" spray painted out in reference to the logging clearcut in the background. The sign now says "route" as to indicate there is nothing special about the road ahead, and the pristine forest has been lost forever. The scenic route sign is common on North American highways to tell the driver that the road ahead is beautiful, with unspoiled nature and beautiful scenery.
PROTECT BC AND HERE TODAY BILLBOARD ADS
These two billboard ads were eventually developed into newspaper ads placed into the Globe and Mail, Canada's leading financial daily newspaper, The Here today was also produced as a TV spot.
These two billboard ads were eventually developed into newspaper ads placed into the Globe and Mail, Canada's leading financial daily newspaper, The Here today was also produced as a TV spot.
PROJECT SCOPE
CONCEPT DEVELOPMENT
ART DIRECTION
COPYWRITING
CONCEPT DEVELOPMENT
ART DIRECTION
COPYWRITING
