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Romano Pizza is a local authentic Italian pizza restaurant. The 30 second tv spot aired at the Italian Film Festival right after the feature filmed ended, which would entice hungry movie patrons to visit the restaurant, or order a pizza online. The tone of the tv spot had to mirror the cinematic quality of the film it preceded, and truly reflect the target market they were looking for, which is about hanging out with good friends in a very casual fun setting. The way pizza should be eaten.
PROJECT SCOPE
CREATIVE DIRECTION
ART DIRECTION
TV ADVERTISING
CONCEPT DEVELOPMENT
CREATIVE DIRECTION
ART DIRECTION
TV ADVERTISING
CONCEPT DEVELOPMENT