Spinal Cord Injury BC (SCI BC) is a non-profit organization that helps people with spinal cord injuries, and related disabilities, adjust, adapt and thrive. I was given the task as a freelance graphic designer and art director to work with their advertising agency in Vancouver to develop a public service awareness advertising campaign. The piñata image is very relevant to the subject matter, because a large number of spinal cord injuries are from young adults who get into car accidents while driving home from a party.
The campaign also extended to TV and radio, which can be played below the print ads.
Radio spot
Radio spot