Spinal Cord Injury BC (SCI BC) is a non-profit organization that helps people with spinal cord injuries, and related disabilities, adjust, adapt and thrive. I was given the task as a freelance graphic designer and art director to work with their advertising agency in Vancouver to develop a public service awareness advertising campaign. The piñata image is very relevant to the subject matter, because a large number of spinal cord injuries are from young adults who get into car accidents while driving home from a party.
The campaign also extended to TV and radio, which can be played below the print ads.
Spinal Cord Injury BC piñata ad
Spinal Cord Injury BC legoman ad
Spinal Cord Injury BC robot ad

Radio spot

Radio spot