Spinal Cord Injury BC (SCI BC) is a non-profit organization that helps people with spinal cord injuries, and related disabilities, adjust, adapt and thrive. I was given the task as a freelance graphic designer and art director to work with their advertising agency in Vancouver to develop a public service awareness advertising campaign. The piñata image is very relevant to the subject matter, because a large number of spinal cord injuries are from young adults who get into car accidents while driving home from a party.
BC Spinal Cord Piñata ad
British Columbia Spinal Cord Advertising ad #1
British Columbia Spinal Cord Advertising ad #3