Spinal Cord Injury BC (SCI BC) is a non-profit organization that helps people with spinal cord injuries, and related disabilities, adjust, adapt and thrive. I was given the task as a freelance graphic designer and art director to work with their advertising agency in Vancouver to develop a public service awareness advertising campaign. The piñata image is very relevant to the subject matter, because a large number of spinal cord injuries are from young adults who get into car accidents while driving home from a party. The campaign also extended to TV and radio spots.

PROJECT SCOPE
ADVERTISING DESIGN
ART DIRECTION
RADIO ADVERTISING
TV ADVERTISING
CONCEPT DEVELOPMENT
Sp
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