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Logo and branding guide for Zenhub software. ZenHub is the leading project management platform built for software development teams using GitHub. Tightly integrated within GitHub, ZenHub lets users easily move issues through pipelines and customize workflows to meet individual team's needs.
CHALLENGE
How to develop an identity that not only speaks to management, but also must attract programmers to their platform.
How to develop an identity that not only speaks to management, but also must attract programmers to their platform.
SOLUTION
The logo design reflects teams working together, and the multiplier symbol because the Zenhub tool enables startup teams to dramatically increase their productivity and velocity, with developers at the center. The four rounded shapes of the multiplier represent a modern startup organization’s core functions: business, engineering, design, and product. Zenhub delivers shared clarity and cross-functional visibility and efficiency through agile automation, and is a force multiplier for team productivity. The multiplier also represents a wildcard operator, reflecting infinite opportunities to create and the limitless potential of code.
The logo design reflects teams working together, and the multiplier symbol because the Zenhub tool enables startup teams to dramatically increase their productivity and velocity, with developers at the center. The four rounded shapes of the multiplier represent a modern startup organization’s core functions: business, engineering, design, and product. Zenhub delivers shared clarity and cross-functional visibility and efficiency through agile automation, and is a force multiplier for team productivity. The multiplier also represents a wildcard operator, reflecting infinite opportunities to create and the limitless potential of code.
RESULTS
The final result was a 20-30% increase in awareness of the brand, and a 10-15% increase in programmers using the platform.
The final result was a 20-30% increase in awareness of the brand, and a 10-15% increase in programmers using the platform.
PROJECT SCOPE
CONCEPT DEVELOPMENT
BRANDING GUIDE
LOGO IDENTITY DESIGN
