03.2023
BRANDING IS THE ART OF STRATEGICALLY CHANGING MINDS.
Companies, products, or services aren’t innately inspiring. They’re made that way through branding. Branding aligns a company with certain perceptions or beliefs - until it becomes synonymous with them.
01.2023
GET IT TOGETHER. AND KEEP IT THAT WAY.
The goal of a brand identity is to gather together the various elements of your brand in a cohesive, consistent, unified way. The more consistent your brand, the more memorable it is. Your brand identity needs to do all of this while strategically advancing a desired perception. Chanel is memorable in a different way from Forever 21. The same goes for Whole Foods and Trader Joe’s.
12.2022
WHAT'S YOUR BRAND PERSONALITY TYPE?
Your brand personality underpins your messaging. It informs what you say and how you say it. A brand personality is described using human characteristics and traits. Think of your brand as a person at a cocktail party. How do they speak, act, and engage with people? If they were a celebrity, who would they be?
11.2022
BRANDING TIP
Branding is the art of strategically changing minds. Companies, products, or services aren’t innately inspiring. They’re made that way through branding. Branding aligns a company with certain perceptions or beliefs - until it becomes synonymous with them.
10.2022
WHAT is a brand?
A brand is more than a logo or a jingle. It’s something human. It’s about perception, feeling and experience. It’s the image people hold in their mind when they think of you. A brand arises from the collective interactions that people have with your organization. Why is that important? Because it means brands are always changing and evolving. And that means there’s always opportunity to shape the way people feel about your brand. It might seem like magic, but it’s not. It’s strategic. And it’s called branding.
09.2022
Your email is you brand
A custom email address that matches your domain is the easiest way to make your business more credible. Your brand needs to project value, competence and professionalism. It’s time to ditch that quirky or unrelated email address. A custom address is the easiest way to make your business more credible.